As the name may suggest, digital signage uses a digital medium to display information. Unlike plastic or wooden sign that carries a static message, digital signage provides an opportunity for businesses to carry their message and change on demand. Digital signage solutions are gaining in huge popularity today more than ever before as people look to change their way of doing business. It offers a wide gamut of options and advantages compared to traditional advertisement solutions, top among them a high return on investment and improved flexibility.
You have probably come across a large screen on the streets, above a shopping mall or in a car lot. Such display screens will have images, messages and special deals highlighted and are programmed to show within a specified period before a new message comes in. This is a typical example of digital signage. You can also use this medium to display events, thus acting as a huge calendar that shows your target audience what events will be coming to a location near them and on what dates. Arguably the biggest advantage of digital signage solutions is massive reach which is more or less like the massive reach you get with a billboard or electronic menu boards.
Even so, unlike a billboard that displays a static image for a lengthy period, you can easily change the signs of your digital signage. This is a huge saving on cost and time since changing advertising messages can be costly especially when you factor in printing costs and costs of erecting new billboards each time a new message needs to be put up. It is no wonder the most cost-effective form of mass outreach advertisement in the marketing world yet.
There are different applications of digital signage solutions. On a smaller scale, your business can disseminate information to its already existing clientele base. A good example is informing customers of new services while standing in the queue in a bank. It is true such information can be conveyed through traditional forms of signage solutions. However, digital solutions allow the institution to display more information with a much smaller footprint. This is particularly true where there is a lot of queuing to be done. Many advertisement messages can be displayed over a set time. Further, digital signage solutions can also display animation very effectively, thus capturing today's target market that looks for interactive and entertainment solutions for their needs. Know more additional info from EcoDigital Media.
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